Digital signage (vending machine display)

Digital signage refers to the use of digital screens on vending machines to display advertising, product information or interactive content.

Function and area of use

Modern vending machines use large touchscreens not only for sales but also as advertising space. While the vending machine is not in use, videos or offers can be played. This generates additional advertising revenue for the operator and increases attention at the location.

Advantages

• Additional source of income through third-party advertising
• Dynamic adjustment of offers (e.g. “happy hour”)
• State-of-the-art look that attracts customers

Related terms

• Vending machine touchscreen
• IoT vending machine

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